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April 4, 2022

Know your “why” as an entrepreneur

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Let’s focus on your vision as an entrepreneur. You need to be clear on why you want to own your business, what kind of business you want to create, and what work environment or culture you want.

This is your vision, which becomes the cornerstone of any enterprise and dictates the direction and speed at which it grows.

  • Exercise your mind – Mindset is like a muscle; you have to exercise it. Therefore, a wealthy mindset needs constant feeding of prosperity and an abundance of thoughts, as well as positive energy.
  • Get inspired – Read inspiring books like the biographies of wealthy and successful figures. Don’t have time for that? Then get audiobooks or satellite radio and start listening to ideas that can expand your perspective and encourage you to follow up on your dreams.
  • Practice gratitude – Use affirmations and meditation to visualize the ideal business that can fulfill your vision of what being successful means.

Start with WHY

In Simon Sinek’s book of the same name, he explains the concept of putting the WHY (are you in business) above the how (process) or the what (product).

In the corporate world, a culture of accountability and dedication to the mission is behind the most successful brands like Disney, Starbucks, Ritz Carlton, Apple, and more. Let’s examine their mission statements—their “why.”

  • Disney – “To entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company.”
  • Starbucks – “To inspire and nurture the human spirit—one person, one cup, and one neighborhood at a time.”

These corporate giants’ business decisions need to ultimately fulfill their missions. If they keep in alignment with their missions, they succeed. The same could apply to you. That’s why it’s important to spend some time thinking about the kind of business you want to create, the size, and the reason the world needs your ideas and services—your “why.”

After gaining your insight, then it is time to get started on your processes like getting a loan, selecting locations, studying the demographics, and working on your business plan.

Guest Author

Dr. Mitsie Vargas received her DVM from Tuskegee University in 1994. In 1996 she established her AAHA accredited Orchid Springs Animal Hospital in Winter Haven, FL.

The views and opinions in this article are those of the author and do not necessarily reflect those of BHG Financial. This article is for informational purposes only and is not legal or financial advice.

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